About Us
Hello, we are Red Engine, the team behind the award-winning global brands Flight Club and Electric Shuffle. We're obsessed with disrupting the hospitality industry by creating and delivering the best possible experience - across all venues, products and brands.
Our central team covers the full spectrum of skills needed to bring each concept to life – from design to marketing, sales to interior design, people and training, to finance, gaming and HR and everything in between. We’re not just a team of people, we are dreamers, artists, rocket scientists, content curators, forward thinkers and the industry’s finest. We love what we do and are proud to be included in the Sunday Times Best Places to Work 2024.
With a total of 18 incredible venues throughout the UK, and a further 13 around the globe, we have ambitious plans and are passionate about developing new and exciting products, which means we’re always growing and looking for passionate people to join the family.
The Job
We are seeking a passionate and experienced Brand Strategist to co-ordinate the key tactics across the brand life cycle, measuring the performance and driving processes for delivering change. Partnering closely with the Creative Director, you will oversee the brand roadmaps for both Flight Club and Electric Shuffle, empowering the UK and global teams with the insight, tools and guidance they need to amplify and grow our award-winning brands.
Key responsibilities will include:
Brand Roadmap Development
Collaborate with the Creative Director to establish a comprehensive roadmap outlining key milestones
Define macro-level goals and guide the tactical efforts necessary to achieve them
Brand Evolution Sessions
Plan, organize, and document bi-annual workshops with teams from Interiors, Marketing, and Product
Run sessions with all Global Marketing partners
Evaluate accomplishments from the past six months and identify opportunities to amplify areas of strength
Playback combined learnings to all, ensuring any new evolutions are memorialised in the Brand Guidelines
Brand Guidelines Management
Lead the Brand Guidelines project, ensuring a seamless transition into SharePoint
Empower authors to maintain up-to-date and relevant guidelines, accessible to all stakeholders
Brand Health Framework
Design and implement a framework to gain insights into brand performance against objectives
Communicate insights effectively to relevant departments, driving alignment and focus
To be successful in this role, you’ll have:
Passion for Brands
Proven Experience
Relevant experience on co-ordinating multiple brand strategies, with understanding of both maintaining the lifecycle and executing change
Previous exposure to working within a fast-paced, creative, and dynamic industry such as hospitality, entertainment, or retail
Strategic Thinking
Project Management Expertise
Creative Leadership
Collaborative Approach
Technical Proficiency
What you'll get
Here at Red Engine, we believe our success begins and ends with our people. We are committed to a diverse culture where all our team feel respected and included. We acknowledge the power that a diverse set of beliefs and perspectives can bring, and that a variety of voices strengthens our team, enhances creativity, and drives innovation. We welcome applications from candidates of all identities, including individuals of different races, ethnicities, genders and sexual orientations. If you're passionate about contributing to a culture of inclusion and collaboration, please apply.
About Us
Hello, we are Red Engine, the team behind the award-winning global brands Flight Club and Electric Shuffle. We're obsessed with disrupting the hospitality industry by creating and delivering the best possible experience - across all venues, products and brands.
Our central team covers the full spectrum of skills needed to bring each concept to life – from design to marketing, sales to interior design, people and training, to finance, gaming and HR and everything in between. We’re not just a team of people, we are dreamers, artists, rocket scientists, content curators, forward thinkers and the industry’s finest. We love what we do and are proud to be included in the Sunday Times Best Places to Work 2024.
With a total of 18 incredible venues throughout the UK, and a further 13 around the globe, we have ambitious plans and are passionate about developing new and exciting products, which means we’re always growing and looking for passionate people to join the family.
The Job
We are seeking a passionate and experienced Brand Strategist to co-ordinate the key tactics across the brand life cycle, measuring the performance and driving processes for delivering change. Partnering closely with the Creative Director, you will oversee the brand roadmaps for both Flight Club and Electric Shuffle, empowering the UK and global teams with the insight, tools and guidance they need to amplify and grow our award-winning brands.
Key responsibilities will include:
Brand Roadmap Development
Collaborate with the Creative Director to establish a comprehensive roadmap outlining key milestones
Define macro-level goals and guide the tactical efforts necessary to achieve them
Brand Evolution Sessions
Plan, organize, and document bi-annual workshops with teams from Interiors, Marketing, and Product
Run sessions with all Global Marketing partners
Evaluate accomplishments from the past six months and identify opportunities to amplify areas of strength
Playback combined learnings to all, ensuring any new evolutions are memorialised in the Brand Guidelines
Brand Guidelines Management
Lead the Brand Guidelines project, ensuring a seamless transition into SharePoint
Empower authors to maintain up-to-date and relevant guidelines, accessible to all stakeholders
Brand Health Framework
Design and implement a framework to gain insights into brand performance against objectives
Communicate insights effectively to relevant departments, driving alignment and focus
To be successful in this role, you’ll have:
Passion for Brands
Proven Experience
Relevant experience on co-ordinating multiple brand strategies, with understanding of both maintaining the lifecycle and executing change
Previous exposure to working within a fast-paced, creative, and dynamic industry such as hospitality, entertainment, or retail
Strategic Thinking
Project Management Expertise
Creative Leadership
Collaborative Approach
Technical Proficiency
What you'll get
Here at Red Engine, we believe our success begins and ends with our people. We are committed to a diverse culture where all our team feel respected and included. We acknowledge the power that a diverse set of beliefs and perspectives can bring, and that a variety of voices strengthens our team, enhances creativity, and drives innovation. We welcome applications from candidates of all identities, including individuals of different races, ethnicities, genders and sexual orientations. If you're passionate about contributing to a culture of inclusion and collaboration, please apply.