Head of Marketing 

We are currently recruiting for a Head of Marketing to join our growing Support Office team. 

This is initially for a fixed 12 month contract.

You will be responsible for leading the marketing department in developing and maintaining marketing strategies to create value and increase the profitability of Black Rock Restaurants.

Our obsession with going above and beyond is inspired by the Persian concept of “Nooshe jân”. Used in a similar way to “bon appetit”, it also has a deeper meaning that translates more like “may it nourish your soul”. Because the experience we want to create goes way beyond a nice meal. We talk about our drinks, service, and atmosphere because we know they’re as important to customers as our food.

Every detail, from the quality of the ingredients, to the lighting, acoustics, and the pacing of the meal, feeds the feeling of well-being our customers leave with.

Founded by acclaimed Brighton-based restaurateur Razak Helalat, the Black Rock Restaurants Group comprises Brighton’s The Salt Room, The Coal Shed in London and Brighton, Burnt Orange and most recently, Tutto.

Experience/Skills

• Proven working experience in hospitality marketing, 3 + year’s experience
• Driving consumer/customer propositions through all digital channels.
• Developing and executing consumer/customer focused marketing communications plans.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage and drive sales.
• Demonstrable experience leading and managing marketing database, email, social media, SEO/SEM, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g. Google Analytics, Google Search Console, Meta business suite analytics)
• Experience planning and managing photo/video shoots and creating content for social channels.
• Good knowledge in Adobe Indesign, Wordpress, Sevenrooms & Social Media.
• Organised, methodical, have the ability to multitask and meet tight deadlines.
• Have excellent communication skills, both written and orally.
• Able to demonstrate clear strategic thinking, yet remain hands on. 
• Work in an entrepreneurial set up that has high growth ambitions.
• Team player who is flexible and cross-functional in a small and dynamic group.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.

  Responsibilities:

• Deliver and continue to develop the marketing strategy, and all campaigns for the year, for each of our five venues across Brighton and London.
• Get to know each venue’s clientele, to best capture their needs.
• Work within the set marketing budget and allocation - identify trends and insights, and optimise spend and performance based on the insights.
• Plan and execute all paid ad campaigns including Google search, Google display, and social media ads, regularly updating visuals and ads depending on active marketing campaigns.
• Manage the updating of website news articles, images, and restaurant menus -maintaining best practices for SEO and user optimisation.
• Oversee design of all print and digital marketing collateral.
• Oversee the bi-weekly email campaigns and growth of our marketing database.
• Communicate upcoming marketing campaigns with PR partners - seeking out paid/non-paid advertising opportunities. Oversee regular influencer visits to restaurant.
• Collaborate with external photographers/videographers to plan regular shoots for third party sites, social media, and our website.
• Create content, build followers, and maintain our social media presence – Instagram, Facebook, Twitter and TikTok, sustaining the growth of engagement and followers.
• Manage all third-party listings including OpenTable, Design My Night, Timeout, TripAdvisor, Square Meal, Restaurants Brighton, Google etc.
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Local market outreach - Create and Implement an extensive and effective local marketing outreach programme.
• Sponsorships and Partnerships – Create and implement an extensive sponsorship, collaboration & partnerships programme.
• Events - Create and implement an extensive calendar of events.
• Ensure the brand identity is maintained across all channels.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), sales outcomes and company profit.
• Get creative to push the brand forward and not just turn to media spend or traditional approaches.

Head of Marketing 

We are currently recruiting for a Head of Marketing to join our growing Support Office team. 

This is initially for a fixed 12 month contract.

You will be responsible for leading the marketing department in developing and maintaining marketing strategies to create value and increase the profitability of Black Rock Restaurants.

Our obsession with going above and beyond is inspired by the Persian concept of “Nooshe jân”. Used in a similar way to “bon appetit”, it also has a deeper meaning that translates more like “may it nourish your soul”. Because the experience we want to create goes way beyond a nice meal. We talk about our drinks, service, and atmosphere because we know they’re as important to customers as our food.

Every detail, from the quality of the ingredients, to the lighting, acoustics, and the pacing of the meal, feeds the feeling of well-being our customers leave with.

Founded by acclaimed Brighton-based restaurateur Razak Helalat, the Black Rock Restaurants Group comprises Brighton’s The Salt Room, The Coal Shed in London and Brighton, Burnt Orange and most recently, Tutto.

Experience/Skills

• Proven working experience in hospitality marketing, 3 + year’s experience
• Driving consumer/customer propositions through all digital channels.
• Developing and executing consumer/customer focused marketing communications plans.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage and drive sales.
• Demonstrable experience leading and managing marketing database, email, social media, SEO/SEM, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g. Google Analytics, Google Search Console, Meta business suite analytics)
• Experience planning and managing photo/video shoots and creating content for social channels.
• Good knowledge in Adobe Indesign, Wordpress, Sevenrooms & Social Media.
• Organised, methodical, have the ability to multitask and meet tight deadlines.
• Have excellent communication skills, both written and orally.
• Able to demonstrate clear strategic thinking, yet remain hands on. 
• Work in an entrepreneurial set up that has high growth ambitions.
• Team player who is flexible and cross-functional in a small and dynamic group.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.

  Responsibilities:

• Deliver and continue to develop the marketing strategy, and all campaigns for the year, for each of our five venues across Brighton and London.
• Get to know each venue’s clientele, to best capture their needs.
• Work within the set marketing budget and allocation - identify trends and insights, and optimise spend and performance based on the insights.
• Plan and execute all paid ad campaigns including Google search, Google display, and social media ads, regularly updating visuals and ads depending on active marketing campaigns.
• Manage the updating of website news articles, images, and restaurant menus -maintaining best practices for SEO and user optimisation.
• Oversee design of all print and digital marketing collateral.
• Oversee the bi-weekly email campaigns and growth of our marketing database.
• Communicate upcoming marketing campaigns with PR partners - seeking out paid/non-paid advertising opportunities. Oversee regular influencer visits to restaurant.
• Collaborate with external photographers/videographers to plan regular shoots for third party sites, social media, and our website.
• Create content, build followers, and maintain our social media presence – Instagram, Facebook, Twitter and TikTok, sustaining the growth of engagement and followers.
• Manage all third-party listings including OpenTable, Design My Night, Timeout, TripAdvisor, Square Meal, Restaurants Brighton, Google etc.
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Local market outreach - Create and Implement an extensive and effective local marketing outreach programme.
• Sponsorships and Partnerships – Create and implement an extensive sponsorship, collaboration & partnerships programme.
• Events - Create and implement an extensive calendar of events.
• Ensure the brand identity is maintained across all channels.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), sales outcomes and company profit.
• Get creative to push the brand forward and not just turn to media spend or traditional approaches.