Digital Advertising Specialist

City Winery strives to deliver the highest-end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery.  

Position Summary

The Digital Advertising Specialist plans and implements paid digital advertisements promoting a range of products, including live concerts, comedy, wine, restaurant dining, and more.  They will have a focus on expanding outreach to targeted audiences, improving conversion rates, maintaining returns on ad spend, and increasing revenue.  This specialist may also support non-paid digital advertising initiatives. The right person for the role will have strong technical and analytical skills and the ability to communicate complex concepts in simple terms.

Minimum Qualifications

• Minimum 2 years’ experience in digital advertising campaign strategy, execution, reporting, and analysis.
• Proven track record implementing, optimizing, and growing ad revenue with a keen eye to profit margin via Google, Facebook, and Instagram.
• Experience managing 40+ ad campaigns across multiple locations / businesses.
• Proficient in Google Analytics, Google Tag Manager, and HTML.
• Ability to multi-task in a fast-paced environment while managing priorities.
• Excellent interpersonal skills, including verbal and written communication skills.
• Analytical, with the ability to provide data-driven recommendations and action plans.
• Comfortable troubleshooting digital ad issues with Google and Facebook support.
• Ability to have flexibility outside of business hours to secure business needs.

Overview of Responsibilities

• Create, maintain, and optimize ad campaigns on Google, Facebook, Instagram, and potentially other ad platforms.
• Identify and stay within an optimal target return on ad spend and grow revenue.
• Conduct keyword research and choose optimal keywords that not only drive the most traffic, but also create the most value for City Winery.
• Write ad copy based on business goals and optimal keywords. Experiment with ad copy to find the messages that resonate best with City Winery’s various audiences.
• Analyze ad impact and provide recommendations on how to continue to improve ads and landing pages in order to maximize conversions.
• Maintain target ad budgets and provide recommendations supported with analysis when budgets should increase or decrease.
• Support and coordinate non-paid digital advertising initiatives.
• Perform any and all other related functions, projects, initiatives as per business need.

This is a full time benefits-eligible position. We offer health insurance with Company contribution towards premium, generous paid time off policy, commuter benefits,  401K Retirement Plan, Volunteer Opportunities, Flexible Spending Accounts including pre-tax commuter benefits and parking, & more depending on position and other Company eligibility requirements.

City Winery strives to deliver the highest-end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery.  

Position Summary

The Digital Advertising Specialist plans and implements paid digital advertisements promoting a range of products, including live concerts, comedy, wine, restaurant dining, and more.  They will have a focus on expanding outreach to targeted audiences, improving conversion rates, maintaining returns on ad spend, and increasing revenue.  This specialist may also support non-paid digital advertising initiatives. The right person for the role will have strong technical and analytical skills and the ability to communicate complex concepts in simple terms.

Minimum Qualifications

• Minimum 2 years’ experience in digital advertising campaign strategy, execution, reporting, and analysis.
• Proven track record implementing, optimizing, and growing ad revenue with a keen eye to profit margin via Google, Facebook, and Instagram.
• Experience managing 40+ ad campaigns across multiple locations / businesses.
• Proficient in Google Analytics, Google Tag Manager, and HTML.
• Ability to multi-task in a fast-paced environment while managing priorities.
• Excellent interpersonal skills, including verbal and written communication skills.
• Analytical, with the ability to provide data-driven recommendations and action plans.
• Comfortable troubleshooting digital ad issues with Google and Facebook support.
• Ability to have flexibility outside of business hours to secure business needs.

Overview of Responsibilities

• Create, maintain, and optimize ad campaigns on Google, Facebook, Instagram, and potentially other ad platforms.
• Identify and stay within an optimal target return on ad spend and grow revenue.
• Conduct keyword research and choose optimal keywords that not only drive the most traffic, but also create the most value for City Winery.
• Write ad copy based on business goals and optimal keywords. Experiment with ad copy to find the messages that resonate best with City Winery’s various audiences.
• Analyze ad impact and provide recommendations on how to continue to improve ads and landing pages in order to maximize conversions.
• Maintain target ad budgets and provide recommendations supported with analysis when budgets should increase or decrease.
• Support and coordinate non-paid digital advertising initiatives.
• Perform any and all other related functions, projects, initiatives as per business need.

This is a full time benefits-eligible position. We offer health insurance with Company contribution towards premium, generous paid time off policy, commuter benefits,  401K Retirement Plan, Volunteer Opportunities, Flexible Spending Accounts including pre-tax commuter benefits and parking, & more depending on position and other Company eligibility requirements.