City Winery International Brand Cover
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VP of Marketing

Category
Wine Bar
Cuisine
American
Summary
VP of Marketing
Salary To Be discussed
Schedule Full Time
Experience Minimum 10 years of experience
Location 25 11th Ave, New York, NY 10011, USA
Category Wine Bar
Cuisine American

VP of Marketing


Description

City Winery strives to deliver the highest-end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.


We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery. 


Position Summary
The Vice President of Marketing is a key partner within the leadership team with responsibilities to set an overall marketing and digital vision that helps drive growth across the Company’s portfolio of hospitality and entertainment assets. This position will oversee the consumer marketing and brand strategy for City Winery. The VP will develop and own the brand marketing communication strategy, including positioning and messaging, brand campaigns, and brand activation. The overall goal will be to drive awareness of and affinity for the brand, as well as clear recognition and articulation of City Winery’s value proposition. This role will oversee the marketing of all City Winery products including concerts, restaurants/bars, private events, and wine sales.

In addition to leading the development of the integrated marketing communication plan and communication objectives, this individual will lead the execution of the marketing calendar and specific marketing campaigns and tactics. This role is expected to partner with our internal resources, and external agencies to develop engaging storytelling and creative assets (the VP will oversee the design/creative services team) across the marketing mix, including paid, owned and earned media channels (e.g., radio, social media, events, PR, packaging, etc.).

As the lead of the brand planning process, this individual will help define target customer segments and develop strategies and determine marketing mix and messaging for each of these segments. This role will partner with our internal divisions including music, culinary and beverage teams to design, execute and analyze research to identify consumer insights.

Minimum Qualifications

  • 10+ years of brand management and marketing experience
  • Music industry and/or hospitality/restaurant industry experience a plus
  • 7+ years of direct people management experience, including overseeing an entire marketing division
  • BA in Marketing and Communications, MBA is a plus.
  • Experience in e-commerce, DTC branded service model, and/or fast-paced start-up environment preferred
  • Proven experience in both brand building and brand development, strong skills in developing marketing strategies, and a knack for effective storytelling
  • Superior interpersonal, relationship management, influencing skills and the ability to work cross functionally with a broad range of stakeholders
  • A love for consumer insights and a passion for food, wine, music and philanthropy. 
  • Self-motivated and highly collaborative, with a strong ability to work across the organization and bring multi-departmental teams together to drive high visibility projects under tight deadlines.
  • Experience with creative development process, media buying, traditional media campaign production and execution
  • Creative, idea leadership, and desire to pioneer (comfortable with ambiguity and “finding a way”)
  • Proficiency in project management software, basic online services e.g. Mail Chimp, CMS side of major social networks (FB, Twitter, Google+ etc)
  • Positive, self-motivated, growth mindset with high EQ


Overview of Responsibilities 

• Lead development of brand marketing communication strategy and brand building plans, including the creation and execution of integrated marketing communication plan
• Lead strategic development of marketing content and assets.
• Oversee CRM, branding/creative, media planning/buying, organic/paid social, PR, promotional marketing, and digital marketing. 
• Excellent knowledge of and working relationships in media, public relations and hospitality industries. 
• Ability to pitch to strategic partners and execute national promotional programs. 
• Strong management skills and multi-market supervision experience a must.
• Manage overall field marketing teams including communication, activation and approvals for venue level marketing efforts. 
• Develop and implement strategies and initiatives to drive covers into the restaurant & bar. 
• Work closely with venue Marketing Directors to ensure support of all local marketing.
• Coordinate promotional strategies and tactics with corporate and venue marketing teams to impact positive ROI.
• Supervise the development, creation and planned execution of all design collateral.
• Synchronize and standardize best practices for marketing department, including budget management and post-promotional reporting. 
• Support retail sales and other revenue programs. 
• Lead day-to-day marketing operations to ensure that brand initiatives are on-target, on-budget and aligned with the brand identity and objectives
• Deliver a strong turn-key marketing program for City Winery wines across all locations and see the implementation of such plan into action to push sales growth for on-premise purchases and off-premise consumption.
• Create cohesion concerning on-site DTC (direct to customer) sales strategies working closely with the local GM, Beverage Director, and Concierge departments 
• Manage weekly marketing/content calendar
• Help define and prioritize target customer segments.
• Drive business development, including sourcing and securing marketing partnerships and event/sponsorship opportunities that build the company's brand
• Oversee the marketing budget/plan.
• Uncover key consumer insights, research and food/ingredient trend reporting.
• Lead new product/services marketing launch planning.
• Drive VinoFile Memberships and Loyalty Programs.
• Increase email subscriptions and followers on all Social Media platforms.


This is a full time benefits-eligible position. We offer health insurance with Company contribution towards premium, generous paid time off policy, commuter benefits,  401K Retirement Plan, Volunteer Opportunities, Flexible Spending Accounts including pre-tax commuter benefits and parking, & more depending on position and other Company eligibility requirements.


City Winery strives to deliver the highest-end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.


We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery. 


Position Summary
The Vice President of Marketing is a key partner within the leadership team with responsibilities to set an overall marketing and digital vision that helps drive growth across the Company’s portfolio of hospitality and entertainment assets. This position will oversee the consumer marketing and brand strategy for City Winery. The VP will develop and own the brand marketing communication strategy, including positioning and messaging, brand campaigns, and brand activation. The overall goal will be to drive awareness of and affinity for the brand, as well as clear recognition and articulation of City Winery’s value proposition. This role will oversee the marketing of all City Winery products including concerts, restaurants/bars, private events, and wine sales.

In addition to leading the development of the integrated marketing communication plan and communication objectives, this individual will lead the execution of the marketing calendar and specific marketing campaigns and tactics. This role is expected to partner with our internal resources, and external agencies to develop engaging storytelling and creative assets (the VP will oversee the design/creative services team) across the marketing mix, including paid, owned and earned media channels (e.g., radio, social media, events, PR, packaging, etc.).

As the lead of the brand planning process, this individual will help define target customer segments and develop strategies and determine marketing mix and messaging for each of these segments. This role will partner with our internal divisions including music, culinary and beverage teams to design, execute and analyze research to identify consumer insights.

Minimum Qualifications

  • 10+ years of brand management and marketing experience
  • Music industry and/or hospitality/restaurant industry experience a plus
  • 7+ years of direct people management experience, including overseeing an entire marketing division
  • BA in Marketing and Communications, MBA is a plus.
  • Experience in e-commerce, DTC branded service model, and/or fast-paced start-up environment preferred
  • Proven experience in both brand building and brand development, strong skills in developing marketing strategies, and a knack for effective storytelling
  • Superior interpersonal, relationship management, influencing skills and the ability to work cross functionally with a broad range of stakeholders
  • A love for consumer insights and a passion for food, wine, music and philanthropy. 
  • Self-motivated and highly collaborative, with a strong ability to work across the organization and bring multi-departmental teams together to drive high visibility projects under tight deadlines.
  • Experience with creative development process, media buying, traditional media campaign production and execution
  • Creative, idea leadership, and desire to pioneer (comfortable with ambiguity and “finding a way”)
  • Proficiency in project management software, basic online services e.g. Mail Chimp, CMS side of major social networks (FB, Twitter, Google+ etc)
  • Positive, self-motivated, growth mindset with high EQ


Overview of Responsibilities 

• Lead development of brand marketing communication strategy and brand building plans, including the creation and execution of integrated marketing communication plan
• Lead strategic development of marketing content and assets.
• Oversee CRM, branding/creative, media planning/buying, organic/paid social, PR, promotional marketing, and digital marketing. 
• Excellent knowledge of and working relationships in media, public relations and hospitality industries. 
• Ability to pitch to strategic partners and execute national promotional programs. 
• Strong management skills and multi-market supervision experience a must.
• Manage overall field marketing teams including communication, activation and approvals for venue level marketing efforts. 
• Develop and implement strategies and initiatives to drive covers into the restaurant & bar. 
• Work closely with venue Marketing Directors to ensure support of all local marketing.
• Coordinate promotional strategies and tactics with corporate and venue marketing teams to impact positive ROI.
• Supervise the development, creation and planned execution of all design collateral.
• Synchronize and standardize best practices for marketing department, including budget management and post-promotional reporting. 
• Support retail sales and other revenue programs. 
• Lead day-to-day marketing operations to ensure that brand initiatives are on-target, on-budget and aligned with the brand identity and objectives
• Deliver a strong turn-key marketing program for City Winery wines across all locations and see the implementation of such plan into action to push sales growth for on-premise purchases and off-premise consumption.
• Create cohesion concerning on-site DTC (direct to customer) sales strategies working closely with the local GM, Beverage Director, and Concierge departments 
• Manage weekly marketing/content calendar
• Help define and prioritize target customer segments.
• Drive business development, including sourcing and securing marketing partnerships and event/sponsorship opportunities that build the company's brand
• Oversee the marketing budget/plan.
• Uncover key consumer insights, research and food/ingredient trend reporting.
• Lead new product/services marketing launch planning.
• Drive VinoFile Memberships and Loyalty Programs.
• Increase email subscriptions and followers on all Social Media platforms.


This is a full time benefits-eligible position. We offer health insurance with Company contribution towards premium, generous paid time off policy, commuter benefits,  401K Retirement Plan, Volunteer Opportunities, Flexible Spending Accounts including pre-tax commuter benefits and parking, & more depending on position and other Company eligibility requirements.



Details
Salary To Be discussed
Schedule Full Time
Experience Minimum 10 years of experience
Location 25 11th Ave, New York, NY 10011, USA
Category Wine Bar
Cuisine American

Skills
communication
BRAND AWARENESS
Product development
By applying you confirm you have these skills.

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25 11th Ave, New York, NY 10011, USA